Lead Yourself First

So You Can Lead Others Better

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Are You Feeling Stretched, Burned Out, Or Leading
A Disengaged Team?

Hi, I’m Ana-Maria, a Leadership and Life Coach professionally certified by the International Coaching Federation (ICF).

ICF PCC logo for Professional Certified Coach credentials with blue, orange, and white design elements.

I help leaders and organisations master Self-Leadership to grow with clarity, confidence, and purpose — without burning out.

Curious What’s Possible?

Let's Talk
A person sitting on a rocky mountain peak raising one fist in the air, with a view of clouds and a colorful sky during sunset or sunrise.

What is Self-Leadership?

It’s the ability to lead from within — with clarity, emotional intelligence, and intention. When you lead from the inside out, everything around you begins to shift: your confidence, your communication, your relationships.

That’s why my 3C Framework helps leaders strengthen three core capacities: Communication, Connection
and Consistency — the foundation for sustainable leadership growth.

Because leadership begins with Self-Leadership.

How you lead yourself shapes how you lead others, make decisions, and live your life.

A white car driving on a dirt road in a mountainous area with pine trees and patches of snow, with snow-capped mountains in the background.

Who is it for?

Whether you're a leader navigating competing demands and complexity, or an organisation ready to build a more engaged, high-performing culture — Self-Leadership is the starting point.

Through 1:1 coaching, interactive workshops, seminars, and strengths-based tools, I partner with individuals and teams who are ready to grow, transform, and create lasting results.

I blend proven coaching science — Gallup Strengths Methodology, Positive Psychology, Applied Behavioural Science, and PCC Accreditation (500+ hours across three continents) — with the intuitive art of deep presence, empathic listening, and reflective questions to turn insights into action.

I coach the person behind the title — because you’re not just a role, a résumé, or a LinkedIn headline.

You’re human — and leadership starts there.

What Clients Are Saying

  • “Ana-Maria had a fantastic impact on my business. The team is more engaged, leaders now communicate more powerfully, and they’ve shifted to a more empowering mindset.”

    Jason Basili, CEO, Bassili.co — Dubai, UAE

  • "My experience with Ana-Maria was transformative. She helped me balance a demanding career, my role as a father, and my responsibilities as a husband. She has a unique ability to inject some humour into our conversations and challenge me.”

    Ryan Alnesayan, Partner, Arthur D. Little — Riyadh, KSA

  • "Ana-Maria was exactly what I needed at a critical point in my life and career. She helped me navigate the complexities of my own mind and shift how I saw myself. Through our work together, I regained clarity, belief, and conviction. Ana-Maria is deeply intuitive, empathetic, and insightful."

    Adib Samara, General Manager, Blacklane — KSA

  • "Ana-Maria helped me see a new path. I discovered and then embraced my inner strengths and found the confidence to believe in them. This has been a life-changing experience.”

    Melissa Assaad, Case Manager, Cleveland Clinic — Abu Dhabi, UAE

  • "Ana-Maria helped me craft a compelling vision for my leadership path and provided the support and guidance to bring it to life. I’ve become a more well-rounded leader, able to connect with my team on a deeper level. The results have been truly outstanding.”

    Joseph Salem, Partner at Arthur D. Little — Beirut, Lebanon

  • "Ana-Maria is an extremely skilled executive coach. She helped me achieve great results by understanding and then helping me move past key blockages. I recommend her unreservedly."

    Cheryl Lower, Lead Consultant and Founder of Fulcra Consultancy — Boston, USA

  • "Each session with Ana-Maria helped unwrap new layers in my self-discovery. I learned to set essential boundaries and improve my self-confidence. She has an incredible gift for helping me recognise thinking patterns I wasn’t even aware of."

    Oana Matache, Deputy Mayor of Buzau County — Buzau, Romania

  • "Ana-Maria was a driving force in my transition from full-time parent to successful business owner. With her by my side, I freed myself from limiting beliefs. She is more than a coach — she is a true promoter of personal and professional growth.”

    Kate Longhurst, Business Owner — Singapore

  • "Ana-Maria’s guidance and insightful questions brought clarity and direction, while her coaching style nurtured my self-awareness. I felt empowered to face challenges and that has been instrumental in both my personal and professional growth.”

    Catalina Ros, Associate Manager Talent Compliance at 3Pillar Global Romania — Cluj Napoca, Romania

Curious What’s Possible?

Let's Talk